I recently read something interesting about children or actually anyone at any age, forming a strong attachment to their own things. It is in psychology called the "endowment effect" and is related to our loss-aversion.

In that perspective I started thinking about what kind of things and gifts do we provide our children in their lives? Further, what kind of things may we actually want our children to feel strongly attached to? The answers to these two questions may diverse, and might then be a subject for reflection!

As a mumpreneur I want to keep this attachement, and the experienced value of a product, in mind when deciding what more items to add to my web store, Prinser & Prinsesser.

I have already got some ideas, so keep watching!

It has to be something that inspire children to find each their adventurous childhood world, where moments may turn into precious memories to keep forever, as happy childhood memories...

Irene Brenna

CEO and Founder

Prinser & Prinsesser

#endowmenteffect #productdevelopment