“Mum, why are you selling your patterns so cheap?”
Yes..., why am I? Unthinkingly, I have been following everyone else, and offered competitors prices on my products. However, seeing this world through the eyes of a child, I do realize to which extent this market is underpriced. Most knit and crochet patterns are even given away for free. How to compete with that? Truth is, I do not see devaluation as an obstacle, rather a bigger potential for niche establishments. Sometimes less is more. An even bigger reason to walk my own way. Targeting my business, reaching out to the ones of you who want to find me, and add value. - In the hope to make a difference... Now, my prices are set by a child. Keep on following my journey...
Irene Brenna
CEO and Founder
Prinser & Prinsesser